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Louis R. Reyes
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PROFESSIONAL


Principal Consultant                                                                                       Whittier, CA
Reyes Public Affairs                                                                  January 2007 – Current
Consultant on contracted or sub-contracted public affairs projects by managing successful local political campaigns, increase client outreach and communications by creating an online presence, developed strategic plans to meet short and long term goals, organize community outreach campaigns to increase issue awareness.

Senior Associate                                                                                       Los Angeles, CA
Diverse Strategies for Organizing (DSO)                    June 2007 – December 2007

Registered Los Angeles City lobbyist with primary responsibilities include supervising all government relations projects, manage L.A. City Ethics Commission lobbying reporting, developing client strategic plans, writing correspondences, talking points and speeches, coordinating meetings with elected officials and staff, soliciting and identifying support, securing public testimony and support letters. Conducted community outreach projects focusing on the Latino community that include researching and developing outreach stakeholder contact lists, grassroots coalition building, door-to-door canvassing, conducting one-to-one and small group meetings, facilitating meetings and conducting presentations in a public forum.

District Director                                                                                               Norwalk, CA
Assemblymember Rudy Bermudez                   November 2003 – December 2006
Primary legislative community liaison serving to elected officials in 8 municipalities and 10 school districts in addition to Latino, Higher Education and Business constituencies. Duties include supervising district staff and projects, providing legislative presentations to local nonprofits, community groups and government entities. Supervised consistent positive earned press media for the Assembly Member on legislative and community issues. Non-State duties included supervising political operations by creating successful campaigns strategies and grassroots organizing.

Business Development Consultant                                             Santa Fe Springs, CA
Turn-it-Digital Website Development                          May 2000 – November 2003
Primary duties include providing client consultation in website solution design, organization, implementation, and marketing according to need assessment; specializing in political, nonprofit, and advocacy sites.  Developed email communication lists for organizational outreach efforts and provides strategies for effective outreach to targeted audiences.

Public Policy Analyst                                                                                Los Angeles, CA
LA Area Chamber of Commerce                                    May 2002 – December 2002
Duties included monitoring legislation, providing research and written analysis on policies that affected the Los Angeles area business community, manage Chamber policy committees, coordinate legislative trips to Sacramento and D.C. Responsible for Chamber’s Political Action Committee fiscal reporting to the FPPC, coordinated candidate outreach and endorsement process, maintain policy department’s contact database of elected officials and key government contacts.

Office Assistant                                                                                         Los Angeles, CA
External Affairs, USC SPPD                                                  October 1999 – May 2000
Provided staff support during events, maintained advisory boards and alumni databases on ACT, completed large multi-task mail merges for forums and conferences, Internet research background on donor prospects and speakers, and documented and deposited donations to school.

Director of Advocacy and Policy                                                          Sacramento, CA
CA Student Association of Community Colleges                 June 1998 – June 1999
Primary responsibility was the supervision of all of the association’s advocacy efforts on behalf of 1.2 million students of the California Community College system while maintaining fulltime student status. Coordinated statewide efforts to successfully implement a student sponsored budget allocations, title V curriculum and transfer language. Served as a resource to provide testimony and advocacy efforts on legislation.


EDUCATION


Campaign School 2007
Tomas Rivera Policy Institute/DSO                                                          August 2007
Political Campaign Training Seminar in fundraising, political operations, campaign finance, communications

School of Business & Economics
California State University, Los Angeles                   September 2006 – June 2007

Admitted as a second baccalaureate student in order to complete prerequisites in Real Estate Finance. California Department of Real Estate licensed salesperson identification # 01805525.

DaimlerChrysler Elected Officials Leadership Academy V
USC/California Latino Caucus Institute                                            September 2006
Training in leadership, ethics & transparency, effective working relationships, communications & core values, team building & leadership, effective government restructuring.

Robert M. Hertzberg Capitol Institute, Sacramento                       November 2004
Professional development training: Field Representative, Constituent Casework, Constituent Mail, Legislative Process, Budget Process, Legislative Services and Legislative Management.

Campaign Training Academy
California Democratic Party                                                                              July 2002

Political Campaign training in voter contact methods, GOTV organizing and rapid response communications

University of Southern California
SPPD                                                                                               1999 - December 2001
Bachelor of Science, Public Policy and Management with emphasis in Economic Development;

Rio Hondo Community College                                           January 1996 – May 1999
Transfer curriculum with emphasis in Business Administration 
Student Trustee of the District, ASB President, Phi Theta Kappa and Alpha Gamma Sigma Honor Societies

Latino Academy, Advance Community Organizing
Southwest Voter Registration and Education Project                        January 1999
Curriculum included public speaking techniques, strategies of organizing, and community/media relations.


COMMUNITY LEADERSHIP

Executive Board Member                                                                                   California
California Democratic Party                                                             April 2007-Current

Assist in the development of policies, organization and leadership of the Democratic State Central Committee. Member of DSCC Legislative Committee and Latino Caucus.

Member, Young Leaders Council                                                          Los Angeles, CA
USC Mexican American Alumni Association                            August 2007-Current
Organize events geared to the professional development of young alumni and assist in raising funds for scholarships.

Co-Chair, Madrinas-Padrinos Leadership Program                          Los Angeles, CA
California Latino Caucus Institute                                                June 2004 - Current

Under the direction of the Board of Directors, co-chaired the creation of a program that focus on professional ethical leadership of Latinos in the greater Los Angeles area. Organized a group of young professionals from a committee of 15 to a membership of over 400 in four years through professional networking programming, leadership workshops and online communications.

Director, Region 15                                                                                  Los Angeles, CA
California Democratic Party                                                  March 2001 – April 2007
Elected Executive Board Officer serving the 46, 56, 57 & 58 Assembly Districts with responsibilities include organizing grassroots activists and elected officials, maintaining communication channels and disseminating information, serving as local political spokesperson to region media outlets in region; primary Democratic point of contact for elected officials on CDP organizing efforts; supervise the CDP endorsement process of elected representatives in the State Assembly, State Senate and Congressional Representatives in my region. Assisted the State Political Director in the development of successful campaign strategies and implementation of local coordinated campaigns offices in my region.

Founding Board Member                                                                               Whittier, CA
Whittier Latino Coalition                                              December 1998 – March 2006

Served as Vice Chair of a community based organization that promoted the increase of civic participation of Latinos. Developed organizational strategic plans to help implement goals by using grassroots organizing, and local media outreach.  Supervised and coordinated community voter registration, census and redistricting awareness programs, conducted public workshops, facilitated town hall forums and presentations on policy issues to community residents.


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